Build good relationships with your customers

As an entrepreneur, it's important to get to know your customer, build relationships and trust. Let the customer make suggestions about your next project, discuss and vote.


As an entrepreneur, it is complicated and expensive to constantly conduct market research on your customers' preferences. Customers are rarely motivated to respond to long forms. Many feel that companies do not listen to them but rather try to invent new needs through aggressive marketing.


Use digital democracy to build a deep relationship with your customers. Show that you are a listening company that cares, takes customers' preferences, ideas and initiatives seriously. Build a grassroots community around your company with loyal followers who are co-creators in your company's development process.

Why use digital democracy?

  • Get to know your customer
    Use our digital democracy tool Flowback to collect data about what your customers think, how they use your products and about their needs by linking a discussion forum and grassroots community to your business
  • Let customer preferences drive development
    Let customers discuss, suggest, vote and rank new features that you actually implement. True customer empowerment creates engagement and loyalty
  • Loyal customers stay
    Engage your customers through regular feedback on how the company is doing, involving them in key company decisions and product development. Show that your company listens and cares.

Ready for a global democratic revolution?


The Digital Democracy Association is a non-profit association that is religiously and politically independent. It aims to support and promote effective democratic organisation of people at all levels: from small networks and organisations at grassroots level to large companies, political parties and organisations at national and international level.

Its ultimate goal is a world in which everyone's influence and participation is maximised in a way that is compatible with high flexibility, efficiency and power to act in human co-operation and organisations. The Association's sub-goals are to (i) develop innovative open-source tools for digital democratic organisation (ii) disseminate knowledge and stimulate interest in effective democratic decision-making and organisational practices (iii) support organisations and companies to improve their internal democracy.